Sketch Notes
By Sam Warburton
What are Sketch Notes?
Sketch notes are visual summaries that condense longer forms of content into a single image.
The Process
01 Introductory Chat
A brief initial chat (20 mins approx.) over Zoom to discuss:
- The key ideas/themes to include in the sketch note
- Brand colours and a call to action (usually an illustrated button with a web address)
- Confirm deadlines, costings, and usage terms
02 Resources
The client sends any relevant material required for the brief. For example, book, services, information, etc.
03 Sketch Note
Sam then produces the sketch note. This involves creating an initial draft on paper or Procreate, then drawing a second draft on Adobe Illustrator.
04 Delivery & Invoice
The client receives the second draft of the sketch note along with an invoice and a testimonial request. This is the opportunity to ask for any amendments to the design. Sam will make the necessary revisions until approved and signed off by the client.
“Working with Sam was incredibly easy – one short meeting and a copy of my book, and she was away doing her creative bit. She turned some quite complex ideas into simple images and key words. She has a knack of getting to the heart of the message and creating powerful images to convey it.”
Catherine Stothart, Leadership Coach and Author
“I absolutely LOVE the sketch note that Sam created for my book, Crafting Connection. Sam is very easy to work with. We had a short Zoom conversation, and a few days later she sent me artwork which perfectly captured the feel and key concepts of the book. Thank you!”
Felicity Dwyer, Author of Crafting Connection: Transform how you communicate with yourself and others
“To capture the essence of 50,000 words in a neat visual is an art! Sam turned detail into simple and brought my book to life marvellously. Thank you!”
Catherine Garrod, Author of Conscious Inclusion & Founder of Compelling Culture
“Sam Warburton created a wonderful sketch note for my book, Don’t Fix Women, and continues to sketch note episodes for my podcast, The Equality Conversation. She is incredible in her ability to distil a huge amount of content into such delightful visual images that are easy to digest and really highlight the takeaways. Sam is talented, creative and professional, and also lovely to work with. I wouldn’t hesitate recommending her to others.”
Joy Burnford, Founder & CEO, Encompass Equality
“Check out this fabulous sketch note that Sam Warburton created during a live online event last week! What a super way to remember an event! I’ll definitely be recommending Sam for events ongoing!”
Joe Foster, Reebok Founder
“Love this sketch note of our recent talk with Reebok founder Joe Foster, from the very talented Sam Warburton. I came across Sam’s work on Instagram and was so impressed at how she summarised webinar notes in such a visual way.”
Carly Hearn, Event Manager at Lincoln West
“Sam is a rare breed of professional. In addition to being an expert in her own area of design and content creation, she can also quickly comprehend and absorb the specialist areas she applies her core skills to. This makes her invaluable to work with. If you are lucky enough to work with Sam then don’t constrain her creativity, let her run with a brief or idea and I guarantee you will get what you wanted, and more.”
Rhiannon Gibbs, Director at Ad Esse Consulting
